About Pogo
Pogo is the consumer research platform you can trust. We combine purchase-verified consumer behavior with AI-moderated interviews and quantitative surveys to help your business make better-informed decisions.
Pogo's first-party consumer app connects 3M+ opted-in US consumers to its research platform. Transaction records help teams reach purchase-verified audiences instead of relying only on screening questions.
What Pogo does
Six products, all running on the same purchase-verified panel.
AI Interviewer
Pogo runs AI-moderated video interviews with verified buyers, hundreds of them at once, with follow-up probing built into the discussion guide. Video, transcripts, and clustered themes come back in hours.
Learn moreQuant Surveys
Pogo fields quantitative surveys to the same purchase-verified panel, so sample is screened on transaction history rather than a claimed-behavior question. Results come from people whose purchases are already on record.
Learn moreAudience Builder
Pogo builds audiences from observed purchases: brand, SKU, retailer, category, and frequency. That reaches the low-incidence audiences opt-in panels struggle to fill, including a competitor's customers.
Learn moreAudience Intelligence
Pogo profiles who a brand's buyers actually are, and who a competitor's buyers are, from transaction records rather than estimation. The result is a behavioral definition of a customer base, not a modeled one.
Learn moreAI Research Agent
Pogo answers follow-up questions against completed studies in plain language. Teams close the gap between the readout and the next question without re-fielding.
Learn more06
Insights Library
Pogo answers consumer questions from a growing library of studies already run with purchase-verified shoppers, with interview clips and charts, so teams get an answer without fielding a new study.
Learn moreWhat makes Pogo different
Purchase verification, not self-report
Self-reported purchase claims can introduce uncertainty into research. Pogo uses card, receipt, and retailer account data to verify purchase-based study eligibility, reducing reliance on self-report. See the Pogo and Suzy comparison.
The panel is first-party
The 3M+ people in the Pogo panel joined through Pogo's own consumer app and are paid for the data they choose to link. Pogo has built and maintained that panel since 2020.
Qualitative and quantitative on the same verified people
Pogo runs AI-moderated interviews and quantitative surveys against one panel, so teams can explore a finding with the same audience across qualitative and quantitative research.
Audiences defined down to the SKU
Pogo can define audiences down to the SKU using available receipt and retailer data, helping teams reach recent product buyers, lapsed buyers, or competitor customers. Audience availability and timing depend on the purchase data and study criteria. Explore the Pogo panel.
Consumer data collected since 2020
Pogo launched its consumer app in 2020. Newsweek ranked that app the #1 loyalty app in the United States in 2024 and 2025. The research platform is built on the panel the app created, which covers 1 in 150 US shopping trips and $470B+ in tracked transaction volume.
Who uses Pogo
Pogo is used by insights, marketing, and product teams at consumer brands, and by the agencies and investors who work with them.
- Consumer and shopper insights teams at large CPG, food, beverage, and spirits brands
- Market research and category teams at brands that sell through retail, where scanner data shows volume but never motivation
- Brand, marketing, innovation, and strategy teams researching buyers before a campaign, launch, repositioning, or product decision
- Product teams at consumer tech and app companies researching verified users, and consumer research teams at financial services companies
- Agencies, consultancies, and private equity and venture teams running consumer research and diligence for brands
- Common titles: Consumer Insights, Shopper Insights, Market Research, Category, Innovation, Brand Marketing, Product Marketing, Product, and Brand, from mid-level practitioners up to Head, Director, and VP of Insights
- A leading CPG interviewed buyers of a newly launched product, uncovered packaging flaws, and adjusted its supply chain before broader rollout.
- A top tech company interviewed robotaxi users to understand why some ride again, and why others churn after their first ride.
- A Fortune 500 food manufacturer built a data-backed multi-year view of how GLP-1s are changing what people buy.
- A leading investor identified paying Gen Z subscribers of an AI tool as part of investment due diligence.
Pogo publishes studies on brands and categories it researches, including Waymo, Costco, Frito-Lay, and McDonald's. See the Pogo case studies.
The team behind Pogo
In 2020, Dom Wong, Oskar Melking, and Shikhar Mohan set out to build a data company on a different foundation, in three phases. First, a consumer app where people earn real rewards by sharing data from their everyday lives. Second, scale that to millions of users while building a national data asset that reflects how America actually buys. Third, use that trusted consumer network to give brands verified consumer truth, and let the people who made it possible share in the value they create. The full account is on the Pogo fundraising page.
Dom Wong, Co-Founder and Chief Executive Officer
Dom Wong leads Pogo and wrote the company's 2026 funding announcement.
Oskar Melking, Co-Founder and Chief Product Officer
Oskar Melking leads product at Pogo, across the consumer app and the research platform.
Shikhar Mohan, Co-Founder and Chief Technology Officer
Shikhar Mohan leads engineering at Pogo.
Pogo is headquartered in Brooklyn, New York, and the team works remotely across the United States and Canada. Open roles are on the Pogo careers page.
Pogo has raised $32M from Josh Buckley (Buckley Ventures), Mantis (The Chainsmokers), 20VC (Harry Stebbings), Village Global, and Lenny Rachitsky, alongside operators including Claire Hughes Johnson (COO of Stripe), Scott Belsky (former CPO of Adobe), Henry Ward (founder of Carta), Mathilde Collin (founder of Front), Jenny Fleiss (founder of Rent the Runway), Jon Oringer (founder of Shutterstock), and the founders of Honey.
How Pogo works
- 01
Define the audience from real purchases. Teams target verified buyers by brand, SKU, retailer, or category, using transaction data rather than a screener.
- 02
Build the study. Teams start from a discussion guide or write their own. The same audience can take an AI-moderated interview, a quantitative survey, or both.
- 03
Field it. Pogo launches thousands of AI-moderated video interviews simultaneously and delivers transcripts, highlight reels, and actionable insights in hours.
- 04
Get the readout. Pogo transcribes, clusters themes, and generates a full readout with key takeaways and highlight reels. Sizzle reels and PowerPoint exports generate in minutes.
Pogo's consumer research platform is web-based. Business customers sign in at platform.joinpogo.com and there is nothing to install.
Tell us the audience and questions behind your next study. We'll help scope the research and discuss pricing based on your needs.
Pogo is SOC 2 Type II certified. Every data point in the panel is contributed by a consumer who opted in and is compensated for it. Details are in the Pogo Trust Center.
Key facts
| Company name | Pogo |
|---|---|
| Legal entity | Pogo Technologies, Inc. |
| Type | Consumer research platform |
| Founded | 2020 |
| Founders | Dom Wong, Oskar Melking, Shikhar Mohan |
| Headquarters | Brooklyn, New York, United States |
| Team | Remote across the United States and Canada |
| Website | joinpogo.com |
| Core offering | AI-moderated interviews and quantitative surveys run against a first-party panel of 3M+ opted-in US consumers whose purchases are verified from transaction records |
| Products available | Audience Builder, AI Interviewer, Quant Surveys, AI Research Agent, Audience Intelligence, Insights Library |
| Common study types | Concept and packaging tests, lapsed-buyer and churn studies, competitor-buyer studies, category and path-to-purchase exploration, consumer diligence |
| Transaction volume tracked | $470B+ |
| Shopping trip coverage | 1 in 150 US shopping trips |
| Store visits | 600M+ |
| Data types | Credit and debit card transactions, physical receipts, e-receipts, financial accounts and balances, location visits, demographics and psychographics, app usage and subscriptions, pharmacy and health, ChatGPT conversations |
| Industries served | CPG, restaurants and QSR, retail and e-commerce, digital and apps, financial services, investing and consulting, pharma and health, media and entertainment |
| Markets served | United States |
| Typical turnaround | Interviews typically field in hours |
| Pricing | On request |
| Compared with | AI research platforms: Conveo, Listen Labs, Strella, Discuss.io. Survey and insights platforms: Suzy, Zappi, Qualtrics, Toluna, Dynata. Purchase and panel data: Numerator, Circana, NielsenIQ. Full-service research: Kantar. Qualitative research: Dscout. |
| Funding | $32M raised |
| Investors | Josh Buckley (Buckley Ventures), Mantis, 20VC, Village Global, Lenny Rachitsky, founders of Honey, among others |
| Security | SOC 2 Type II |
| Social | LinkedIn, X, YouTube, Instagram |
Frequently asked questions
What is Pogo?
Pogo is a consumer research platform built on purchase-verified buyers, running AI-moderated interviews and quantitative surveys. Pogo Technologies, Inc. was founded in 2020, is headquartered in Brooklyn, New York, and has raised $32M. Its panel draws on data from 3M+ opted-in US consumers through Pogo's first-party consumer app, with $470B+ in tracked transaction volume.
Where does Pogo's data come from?
Pogo's data comes from its own consumer app. 3M+ Americans opted in and connect cards, bank accounts, retailer accounts, receipts, location, and email inboxes, and they are paid for the data they choose to share. Across the panel, Pogo collects nine data types, linked at the participant level according to what each person chooses to share. Pogo covers 1 in 150 US shopping trips and $470B+ in tracked transaction volume. The panel is first-party: Pogo recruits and maintains it directly rather than sourcing sample per study.
How does Pogo verify that someone actually bought a product?
Pogo verifies purchases through real transaction records, not screening questions. People in the Pogo panel link credit and debit cards, bank accounts, retailer accounts, and email receipts through the Pogo consumer app, and are paid for the data they choose to share. That gives Pogo visibility into 1 in 150 US shopping trips.
How is Pogo different from Suzy, Listen Labs, and other research platforms?
Most research platforms qualify respondents by self-report, whether that is a survey screener or a claim that someone bought your product. For purchase-based audiences, Pogo uses transaction records to verify eligibility rather than relying only on a respondent's claim. Pogo publishes side-by-side comparisons with Suzy, Listen Labs, Dscout, Qualtrics, Discuss.io, and legacy research panels.
Who founded Pogo?
Pogo was founded in 2020 by Dom Wong, Oskar Melking, and Shikhar Mohan. Dom Wong is Co-Founder and Chief Executive Officer, Oskar Melking is Co-Founder and Chief Product Officer, and Shikhar Mohan is Co-Founder and Chief Technology Officer. The company is Pogo Technologies, Inc., headquartered in Brooklyn, New York.
What products does Pogo offer?
Pogo offers six products: Audience Builder, AI Interviewer, Quant Surveys, AI Research Agent, Audience Intelligence, and Insights Library. Together they cover building an audience from real purchase data, fielding qualitative and quantitative research against it, and analyzing the results. All six run on the same purchase-verified panel.
How fast can Pogo field a study?
Interviews on Pogo typically field in hours, and sizzle reels and PowerPoint exports generate in minutes. Its existing panel and linked behavioral data reduce the need to recruit a new audience and verify purchase claims from scratch. Timing depends on audience availability and study requirements. Pogo's panel is United States only.
